There are loads of online business directories out there. However, they are not all created equal. Here are some of the reasons our directory is still succeeding 12 years later:

  • HUMAN EDITED  Unlike the vast majority of online business directories, every single one of our listed attorney's profiles is checked and edited by a human editor.
  • NO FREE LISTINGS  The web is littered with free directories. Spend a little time on any of them and you will see that the majority of listings are completely inaccurate and out of date - a nightmare for site visitors, who invariably give up after a minute or two. All of our listed attorneys are paying members and therefore find it worthwhile to keep their details high quality and up-to-date.
  • NO EXTERNAL ADVERTISING  Despite getting constantly approached by companies to do banner and sidebar advertising, we do not have any external advertising on our site. Our site visitors have a clean interface with zero distractions.

  • WE ARE NICHE Our directory is not a general business directory where every type of business is jammed into a one-size-fits-all business listing. People needing legal services services in South Africa come directly to us.
  • PERSONALISED One of our defining insights was that people needing legal services prefer to deal with people - not corporations.  Our directory is unique - each attorney is listed individually - not as a firm. Only once a principal member of a firm is listed is there the option to also activate a Firm Profile Page. 
  • OUR SOLE BUSINESS  We are not a legal service or institution who decided that it would be a good idea to have a search functionality for members on their main website. Nor are we running our own law business behind the scenes and cherry-picking the best enquiries for ourselves.

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